Evaluation Question 4.

Who would be the audience for your media product?

Our perfect audience member would be a TOWNIE.

• This tribe is the core of the British Population
• They like a variety of entertainment
• They like R 'n' B, mainstream hip-hop and pop music, but this isn't a main focus
• They are very into talent contestants, celebs and soaps.
• Holidays and socialising are a big thing also

Tribe Icons:

Cheryl Cole, Danny Dyer, John Terry, Lacey Turner, Scott Mills and Rhianna



Brands and Media Consumption:

How they dress:

Looking at this type of tribe it seems the type of audience member that every film would try to be attracting as they are the core of our British Population and are into everything new and modern.

Our type of drama comedy film would attract them for a number of reasons:

1. For starters the dramatic side of the film would attract these tribe members as they seem to watch a lot of dramatic soaps on TV.

2. They are already very top heavy on the Cinema side which is good for us as they seem the type of people who would go to the cinema regularly and try out and watch different types of films and ours as this quality of being original and different.

3. They are also very into their media so would be good judges for our type of film when finding out what works and what doesn't.

4. They are very 'trendy' and are the people to ask when wanting to know what is happening in the entertainment world at that moment. So this would be great when they advertise our movie and spread the word to their friends, families etc.

5. Their personality is very relaxed and easy-going and this would pair well with our genre as it is a funny, light hearted drama comedy.