Point 14 - Perfect Audience Member

When researching on the uktribes website I found my perfect definition of an audience member was a TOWNIE.

• This tribe is the core of the British Population
• They like a variety of entertainment
• They like R 'n' B, mainstream hip-hop and pop music, but this isn't a main focus
• They are very into talent contestants, celebs and soaps.
• Holidays and socialising are a big thing also

Tribe Icons:

Cheryl Cole, Danny Dyer, John Terry, Lacey Turner, Scott Mills and Rhianna

 



Brands and Media Consumption:

As you can see this tribe are very top heavy on Media, Radio and Cinema but not so much on reading newspapers and keeping up-to-date with events going on in the world.

For our type of film this tribe definitely fit the criteria of our perfect audience member. They are very trendy (hence the name!) and are the people to ask when wanting to know what is happening in the entertainment world at that moment in time. They are very into their media so would be good judges for our type of film when finding out what works and what doesn't. They seem very relaxed and easy-going people and would pair well with our genre as it is a funny, light hearted drama comedy.

And this is how they dress: